The newly renovated Sheraton Chapel Hill is looking for a
dynamic Director of Sales and Marketing.
Director of Sales
General Manager/Corporate Director of Sales
The role of the Director of Sales is to maximize revenues through
direct sales, marketing and designated activities specific to
targeted sales accounts. The role of the DOS is to also execute
sales strategies which will maximize hotel profitability while
maintaining customer satisfaction.
Duties and Responsibilities
-Work with Sales team, Revenue Manager and General Manager to
achieve monthly, quarterly and annual budgeted revenues, ADR,
occupancy and RevPar.
-Solicit new and existing accounts through outside sales calls,
telephone prospecting, site inspections, written communication,
participation in promotional events, participation in industry and
community events as well as trade shows.
-Fully utilize marketing programs to solicit new business.
-Respond within 24 hours to all inquiries, prospects, and tentative
or definite business.
-Consistently work on developing and improving sales presentations
to prospective clients.
-Assist with various sales activities to include but not limited to
telephone sales blitz, cold calls, outside sales blitz, direct
-Interact with clients during meetings or conventions on the
property through; personal welcome, periodic contact, participation
in pre and post-convention meetings.
-Ability to enter and retrieve all necessary information from the
-Ensure that Delphi along with any other systems as they relate to
the sales department are up to date.
-Be abreast of any trends in the market place or within the comp
set and report back to General Manager.
-Responsible for submitting to the General Manager any Standard
Operating Procedures (SOP) that pertain directly to the Sales
-Ensure that all sales collateral is up to date.
-Complete and turn into General Manager weekly sales report.
-Compile and provide all necessary data for the Corporate/Ownership
month end packet.
-Attend weekly Sales meeting with General Manager.
-Attend weekly Revenue Management meeting.
-Properly maintain all sales files and account information.
-Continually assess challenges and strengths of the sales team.
-Provide coaching, mentoring and training whenever necessary.
--- Establish a sense of urgency with sales team to understand and
achieve the needs of the hotel.
--- Handle assigned market segment based on experience and depth of
--- Complete knowledge of competitive set and ability to recommend
sales/pricing strategies, service and product improvements.
--- Consistently review shifts in market mix with General Manager
and Revenue Manager and develops pricing strategies
--- Work with National Sales Team to communicate specific account
needs in an effort to impact revenues.
--- Work alongside the General Manager with managing the hotels
Public Relations efforts.
--- Work with the General Manager and Revenue Manager in dissecting
the DayStar report on a weekly/monthly basis to determine any
downward trends and put together action plan for immediate
-Achieve budgeted Revenues, ADR, Occupancy, REVPAR, operating
-Responsible for developing the annual budget and marketing
-Is proactive and demonstrates a sense of urgency when dealing with
-Is readily available and approachable to all guests.
-Interacts with guests on a frequent basis to obtain feedback about
-Anticipate the needs of large groups or high profile guests in
order to deliver flawless service.
-Encourage and build mutual respect and cooperation among team
-Nurture an environment that encourages empowerment, motivation,
teamwork and a passion for providing excellent service.
-Conduct mandatory monthly Departmental meetings.
-Communicate effectively with all property team members.
-Respond in a timely manner to Department Heads requests and
-Attend weekly Leadership Meeting conducted by the General
-Is professional and courteous towards team members at all
Company/Brand Policies & Procedures
-Adhere to safety policies and procedures to ensure a safe working
environment for all team members.
-Ensure department is in compliance with all brand standards as it
pertains to the Sales department.
-Ensure that team members are properly trained and are performing
to meet company/brand standards.
-Closely monitor and control team member turnover by being hands on
within the operation to determine deficiencies, moral issues,
employee concerns and to address issues with a sense of
-Perform team member evaluations in a timely manner.
-Ensure that all HR issues are addressed according to hotel
-Ensure all team members are treated fairly, and with respect.
-Build rapport with team members by fostering an environment of
open communication (open door policy).
-Ensure pay and benefits are appropriate for labor market.
-Celebrate the success of team members.
Performs all other duties as requested by the General