Senior Director Of Marketing

Company: UNC Executive Development
Location: Chapel Hill
Posted on: May 12, 2022

Job Description:

Senior Director of Marketing Kenan-Flagler Business School Executive Education, LLC An Affiliated Entity of The University of North Carolina at Chapel Hill At UNC Executive Development we take great pride in designing and delivering innovative, customized learning solutions to address our clients--- specific business needs and drive long-term impact. As part of UNC-Chapel Hill---s Kenan-Flagler Business School, we are an internationally recognized leader in the field of executive education. We understand that recruiting diverse, innovative and exceptional talent is vital to our success. If you---re interested in being part of our growing team, we want to hear from you. Objective of Position: To develop, lead and execute marketing strategies and related initiatives that build brand perception and reputation among the potential client base, influencers and academics. About UNC Executive Development: UNC Executive Development brings the experience, reputation and noted faculty of UNC Chapel Hill to customize challenging and impactful programs to our clients. UNC is the No. 1 public university offering customized executive education in the United States, according to the latest rankings from the Financial Times. In 2020, the Financial Times ranked UNC Executive Development No. 9 in the world and No. 2 among U.S. business schools for custom executive education. The Role: The Senior Director of Marketing is responsible for developing, leading and executing marketing strategy to generate demand for UNC Kenan-Flagler---s Executive Development solutions. This role manages a small team of professionals and works closely with other colleagues within UNC Executive Development, and in partnership with UNC Kenan-Flagler Marketing peers. Ultimately, the Senior Director will be required to have an in-depth knowledge of the executive development landscape, target audiences and personas, the solution portfolio, and competitive positioning. This position reports to the President of Executive Development. Importantly, this position calls for special aptitudes and skills that go beyond conventional marketing roles. The successful candidate should: --- Be highly experienced in Business-to-business marketing --- Understand the positioning of high value professional services --- Be capable of creative, out-of-the-box thinking --- Be able to operate at both the strategic and the tactical hands-on levels --- Be personally adaptable and comfortable with ---the gray--- --- Be able to initiate and sustain appropriate change activities Major Responsibilities Include: --- Collaborating with the Executive Development leadership team to develop the high-level marketing and channel strategy --- Developing a marketing communications plan and investment strategy that support the business goals of Executive Development --- Planning, directing, and coordinating execution of marketing efforts across all appropriate paid, owned and earned mediums --- Collaborating with Business Development & cross-functional teams to ensure effective coordination of Marketing & Sales efforts as well as developing and reporting on goals, supporting sales events, and advising on messaging to ensure consistency --- Developing compelling and informative content for a variety of marketing uses, including directing the efforts of web and social media presence for school for relevant program initiatives, as well as translation of clients--- experience into engaging and accessible stories for the prospective audience(s) --- Partnering with design staff and contract professionals to produce high-quality creative deliverables, on-time and on-budget --- Developing a set of key metrics for communications, across all paid, owned, earned mediums; tracking and providing analysis to understand and influence program reputation --- Researching demand for our products and services, conducting competitor research, and communicating key research data to the organization --- Developing and managing budgets and budget requests, including expenditures, for all program marketing --- Managing a small team of marketing-related support staff, interns and/or contractors Competency/Position Requirements: --- Outstanding written and verbal communication skills --- Direct experience developing and managing multi-channel lead-generation, content marketing and lead nurturing campaigns (aptitude with related marketing automation platforms, including Salesforce and Pardot) --- Demonstrated track record of success in development of customer-centric value propositions and tactical implementation of marketing plans --- Experience managing complex budgets, media strategies and advertising calendars, including familiarity with application of data analytics and implementation of modern marketing optimization and testing strategies --- Excellent management and leadership skills with an ability to influence senior leaders, guide and mentor staff and contractors, while delegating assignments as needed to meet critical deadlines --- Demonstrated ability to gain consensus among multiple stakeholders in a matrix organization --- Demonstrated ability to partner with others to guide projects to successful completion while staying within budget --- Ability to serve as a primary point of contact between program leadership, staff, and external program and technology partners to translate needs into effective marketing initiatives --- Ability to motivate people across both Executive Development and the UNC Kenan-Flagler Business School to follow messaging and brand standards that enhance the reputation of the Program and School Education and Experience: Minimum of 10 years of progressive marketing experience in a closely related industry; knowledge of and experience with a variety of marketing techniques and tools, including interactive marketing, effective use of social media and search engine optimization; and excellent oral and written communication skills. Bachelor---s degree is required; an MBA or Master---s is strongly preferred. Travel of up to 20% may be required. We offer a hybrid work environment. Please send your cover letter clearly indicating the position you are applying (Position 816) for along with your resume to execdev_jobsunc.edu. The deadline for application is May 15, 2022. Cover letters should be addressed to: Chair, Senior Director of Marketing Search Committee Executive Development, Kenan-Flagler Business School University of North Carolina at Chapel Hill Email: execdev_jobsunc.edu Kenan-Flagler Business School Executive Education, LLC is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran. EOE M/F/D/V. This position is in the Kenan-Flagler Business School Executive Education, LLC, an affiliated organization of UNC-Chapel Hill and is not a University or State of North Carolina position.

Keywords: UNC Executive Development, Chapel Hill , Senior Director Of Marketing, Executive , Chapel Hill, North Carolina