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Senior Writer and Content Producer

Company: Miraclefeet
Location: Chapel Hill
Posted on: November 10, 2019

Job Description:

Job Description: Senior Writer and Content Producer MiracleFeet is a global nonprofit working to eliminate a leading cause of physical disability worldwide. Over two million children live with the severe consequences of a treatable birth defect known as clubfoot, and 175,000 more babies are born with it every year. 95 percent of cases can be fully treated for less than $500, thanks to a non-surgical approach known as the Ponseti method. MiracleFeet is the largest organization solely dedicated to ending this problem for every child on the planet. Since 2010, we have scaled the proven, low-cost treatment to 27 countries where children previously had limited or no access to care. Still, today fewer than one in five children has access to the solution. As an organization, our story and voice are evolving. MiracleFeet is investing in new brand assets and platforms, and we are seeking an inspired writer and content producer to take our story of mobility, equity, and opportunity for children everywhere to new audiences. Summary The Senior Writer and Content Producer will create marketing campaigns and editorial content that communicate impact and drive engagement. This person is responsible for planning, researching, writing, and editing digital and print content, including website articles, social media posts, fundraising appeals, marketing materials, and other external communications. The ideal candidate will have strong instincts for spotting stories and opportunities for coverage; a proven background in creating compelling, original content; an eye for detail; and exceptional writing and editing skills. This position will report to the Director of Marketing & Communications and work in partnership with a growing in-house team and consultants. This is a full-time, exempt position based out of MiracleFeet s Chapel Hill, NC office. Essential Functions Writing, editing, and content production Write, edit, and produce a variety of digital and print communications to reach MiracleFeet s existing and potential audiences. Most efforts will focus on producing content for MiracleFeet s website, including: news articles, stories, opinions and editorial perspectives; fundraising appeals, promotional landing pages for key tools/topics/campaigns, and more. Create smart, engaging content that situates clubfoot in the global health conversation. Craft social media posts (teasers/kickers) promoting new content, key pages, and calls-to-action on *************** across channels. Position content to target different segments and to fit the format and publishing requirements of each platform. Produce packaged multimedia content featuring professional photography and video assets paired with strong writing and storytelling. Write and review content for email campaigns, ensuring messages are on-point, compelling, and accurate. Contribute to writing and producing the annual report and other marketing and fundraising materials. Content research and planning Develop and execute a content strategy across platforms. Create and manage calendar of upcoming topics, organizational news and milestones, and external opportunities to guide content, resulting in timely, relevant coverage across MiracleFeet communication channels (website, social, email). Stay abreast of global health and development news and trends from a variety of editorial outlets, including of other NGOs, major foundations, and trade and global media outlets. Research relevant statistics and external sources for new material to ensure accuracy and boost chances for external visibility and engagement. Identify new angles and strategic opportunities to publish MiracleFeet perspectives and engage with other global health organizations through cross-posting, shared promotion, or other joint coverage; pitch posts for cross-publication; develop new content in response to or building on others research and opinions. Conceptualize and execute marketing campaigns around key themes, days, and events. Solicit and curate content from country partners, staff, and other stakeholders; coordinate critical perspectives/data/inputs to pursue new angles, stories, and coverage of MiracleFeet s work. Other Marketing Roles Research and maintain list of editorial contacts at other global health organizations and media outlets with Twitter handles and email addresses, if available. Post or update content, as needed, on the website using the content management system and keep website content (i.e. number of patients, country information, news & press, etc.) current. Create and update marketing materials and documents in support of fundraising, donor stewardship, and programs initiatives. Coordinate and support marketing and communications projects, outreach, and products as needed. Note: The above statements are intended to describe the general nature and level of work to be performed by the individual in this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the position. Employees may have other duties assigned at any time. Minimum Qualifications BA in Marketing, Communications, Journalism or related field of study. 5+ years experience in writing/communications. Experience with Microsoft Office applications, including PowerPoint and Word. Able to work well in a team environment, handle multiple assignments and meet deadlines. Knowledge, Skills and Abilities Professional background in global health and development or related field preferred. Experience using social media in a professional setting, with knowledge of best practices for writing and publishing on different platforms (especially Facebook, Instagram, Twitter, and LinkedIn) Must be a strong communicator, have excellent written,, ol communications and interpersonal skills. Demonstrated and documented ability to think creatively and strategically. Maintains a working knowledge of principles of SEO. Have excellent judgment and be able to work in a changing environment. Ability to manage time, deliverables and meet deadlines. Software Skills Desired: Microsoft Word and PowerPoint WordPress Working knowledge of Excel Adobe InDesign and Acrobat MailChimp or similar email service provider Salary/Benefits Salary commensurate with experience Health insurance provided Three weeks of vacation per year Optional dental and vision insurance 401K plan available; employer match offered starting January 1, 2020 Life insurance and disability insurance provided To Apply Please submit your detailed cover letter, resume, and writing sample in the format of your choice to ********************. Only those whose applications are being considered will be contacted. No phone calls please. Applications will be accepted until November 4, 2019 or until the position is filled. MiracleFeet is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. For additional information, refer to our website: *******************.

Keywords: Miraclefeet, Chapel Hill , Senior Writer and Content Producer, Advertising , Chapel Hill, North Carolina

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