Director of Social Media

Company: University of North Carolina
Location: Chapel Hill
Posted on: March 22, 2020

Job Description:

Department Description ---- --The Department of Athletics exists to provide educational and athletic opportunities to young men and women and to serve the interests of the University by complimenting and enhancing its diversity and quality of life. Through its athletic programs, the University seeks to unite alumni, faculty administration, and students in a common and shared experience. The Athletics Communications department is responsible for the most widely viewed external work of the Department Athletics. This unit is a highly visible public relations arm of The University of North Carolina at Chapel Hill with statewide and National recognition. The work produced by the unit is an extremely important recruiting tool, not just for student-athletes, but of students from all walks of life.Equal Opportunity Employer ---- --The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.Position Description ---- --The Creative Services Unit within the Department of Athletics is responsible for the creation and distribution of video, graphics, animations and other digital projects. The primary purpose of this position is to develop, lead and implement the overall social media strategy for the University of North Carolina Athletic Department. The position will lead the creation and coordination of social media content, including Facebook, Twitter, Instagram, Snapchat and other platforms. Responsible to maximize engagement and advance our brand among UNC followers, while ensuring a consistent voice and brand across social media platforms. Will play an integral role in the communications, marketing and development efforts for the department, and will provide reporting and strategy recommendations based on social data analytics. The Creative Services unit serves as a hub for digital production and social distribution and will interface with various internal and external constituencies including, but not limited to, Athletic Communications, Marketing and Promotions, Go Heels Productions, sport programs, Tar Heels Sports Properties, Tickets and The Rams Club.Minimum Education and Experience Requirements ---- --Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.Essential Skills, Knowledge and Abilities ---- --SCompanytantial experience work in social media communications.Strong written and verbal communications skills.Experience in managing multiple social media accounts on multiple platformsAbility to create and publish original, high-quality content.Outstanding organizational skills, including a strong design sense and close attention to detail.Ability to produce video and graphics content using the Adobe Creative Suite of products.Preferred Qualifications ---- --2-3 years of full-time experience working in college athletics or professional sports communications, especially in social media.Knowledge of and compliance with NCAA, ACC and institutional rules that relate to this position.Master's Degree preferred.

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